I am Loved

If every act of love came together, what could we accomplish?

This is the story of how a simple drawing became a worldwide movement, and how that movement could bring joy to some very deserving children. The only thing we need to finish the tale is you.

button pin

This is the story of how a simple drawing became a worldwide movement-and how that movement could bring joy to some very deserving children. The only thing we need to finish the tale is you.

The year was 1967. Barnett Helzberg, Jr. had just proposed to his girlfriend and she said yes. In a burst of joy, he scribbled a design that summed up the family business: no matter the token, what matters is telling someone that they're loved. That design became our iconic I Am Loved button.

Barnett & Shirley Helzberg tell us about their real love story and the history of the I Am Loved Button

Now we want to take the I Am Loved button even further. We've collaborated with Make-A-Wish® to create a platform where everyday acts of love can be gathered and shared, coming together to gain momentum.

With our sponsorship, that momentum has the power to help a bigger act - like making a child's wish - come true.

It's time to gather every individual act of love into one united movement. It's time to harvest this resource. It's time to see what love can do.

To learn more about Make-A-Wish, click here.

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